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Gay & Lesbian Marketing Conference - New York City
Friday, April 30, 2010 from 9:00 AM - 5:30 PM (ET)
New York, NY
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Event Details
A Productive Day of Education and Networking: Research, Insights, Strategies and Case Studies
Don’t miss this comprehensive research, advertising, marketing, and communications forum, helping you better understand and serve gay and lesbian consumers.
Audience: Perfect for marketing, advertising and PR executives of all industries who want to successfully reach gay and lesbian communities,and initiate or update effective strategies.
Dedicated: Conference attendance is limited, in order to facilitate the best learning and networking environment.
Learn, review, update and strategize!
• Review of Community Marketing’s research on over 30,000 out consumers
• Internet and email marketing, social networking, and other emerging communications technologies
• Exploring diversity markets within “LGBT” and how to reach them
• Focus group insights and trends
• Maximizing print and PR results
• Direct response marketing outreach
• Proven techniques for measuring, monitoring and maximizing ROI
• Sponsorship marketing and events, and more.
Conference will include lunch, coffee & reception.
| Gay & Lesbian Marketing Conference, Westin Times Square, April 30, 2010 | |||
| Working agenda as of April 12 | |||
| Plenary | Morning | ||
| 9:00am | Jarrett Barrios | GLAAD | Welcome and presentation from GLAAD: LGBT in the Media |
| 9:30am | Tom Roth and David Paisley | CMI | LGBT Market Intelligence: Key findings and trends from 17 years of consumer surveys and focus groups |
| 10:30am | Coffee break | ||
| 10:45am | Richard Oceguera | NGLCC | Making national connections, and supplier diversity initiatives |
| NGLCC-NY | Community Partnerships: Local Events and Activities. | ||
| 11:00am | Sponsorship and event marketing panel | ||
| Scott Seitz | SPI Marketing | Integrated Marketing: The ABSOLUT Case Study | |
| 11:30am | Michael Tracy | OutProfessionals | Community Partnerships: Local Events and Activities. |
| 11:35am | RevCarmen Hernandez | NYCLGBTCC | Community Partnerships: Local Events and Activities. |
| 11:40am | Glennda Testone | NYC Center | Community Partnerships: Local Events and Activities. |
| 11:45am | Transition to Lunch | ||
| 12:00pm | Lunch Keynote | Business of Change: A Resource Guide to Nonprofit-Corporate Collaboration | |
| Patricia Evert | Gill Foundation | ||
| Chad Boettcher | Weber Shandwick | ||
| Plenary | Afternoon | ||
| 1:15pm | Matt Skallerud | Pink Banana Media | Social media and emerging communications technologies |
| 2:30pm | Coffee break | ||
| 2:45pm | Media Panel | ||
| Jessica McCarthy | LOGO / MTV Networks | Integrated marketing | |
| Nick Vivion | Unicorn Booty | social media contests | |
| Troy Masters | Gay City News | regional print | |
| Jeremy Bellman | L7G | SMS | |
| Serge Gojkovich | GayConsultants | New Media | |
| 3:30pm | Coffee break | ||
| 3:45pm | Advertising & Public Relations Panel | ||
| Michael Hendrix | The Precise Agency | ||
| Michael Murphy | Fleishmann Hillard -Out Front |
Integrated Marketing: The Gay Games Case Study | |
| Steve Deitsch | Reverberate | ||
| Scott Barretto | StraightOut / Social House | ||
| 4:30pm | Tom Roth and David Paisley | CMI | LGBT marketing best practices, ROI tracking techniques, and a multi-industry case study review: Learning from the success stories |
| 5:15pm | Matt Skallerud | Pink Banana Media | Closing Summary |
| 5:30pm | Amsterdam Queen's Day Reception! | ||
| 6:30pm | Depart | ||
Community Marketing, Inc. has been successfully connecting our clients with diverse gay and lesbian
communities worldwide since 1992 through consumer market intelligence and strategic planning.
Pink Banana Media specializes in unique aspects of LGBT online marketing, matching a product or service to targeted online communities through geographic and demographic targeting.
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Community Marketing, Inc.
Since we were founded in 1992, Community Marketing has pioneered the way with market insights, relationships, experience and unparalleled expertise.
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Contact Community Marketing, Inc. for event and ticket information.